A launch film,without a 12-person crew.

Launch films used to mean a crew, a location and three weeks. Now they mean a script, a product and your twin. Environments and motion are generated, the product is real, and every frame is checked by an editor.

7 daysbrief to film
4Kdelivery
16:9 + 9:16both cuts included

Part of the Content Mafia AI stack. Every render is script-approved by you and QC watched by a human editor before delivery.

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How it played out for one client.

Three beats. Names removed, numbers real. Every launch films project runs through the same three.

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Beat 1

The brief

What launches, for whom, and three films you like. From that we write a 90 second arc: problem, reveal, proof, close.

Three films you like
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Beat 2

Boards before render

Environment boards and a shot list you approve. Real product from a 3D capture, generated sets, your twin or a crew day for the human moments.

Environments, shot list
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Beat 3

A 4K master in a week

Delivered with 9:16, 15, 30 and 60 second cut-downs, licensed music and a cloned voice-over. Ready for YouTube, the app store and the investor deck.

Day 7, plus cut-downs

What you get.

Six things in every launch films engagement. Nothing optional is hidden in a higher tier.

Script

Story and script

A 60 to 120 second arc: problem, reveal, proof, close. Written by our podcast team.

Sets

AI environments

Studios, cities, interiors and abstract sets generated to the brief. No location permits.

Presenter

Twin as presenter

Your twin walks the viewer through the product. Or a licensed AI presenter.

Product

Real product, real detail

Product captured in 3D from your sample so hero shots are exact.

Audio

Music and sound design

Licensed music bed, sound effects and cloned voice-over.

Cuts

Cutdowns included

15, 30 and 60 second versions for ads, app stores and investor decks.

Samples.

Stills from the pipeline. Tap through to Instagram and YouTube for the finished pieces with sound.

Real crew or AI? For launch films, here is our honest call.

We run an organic agency with a real team and real studios. Content Mafia AI is the same team with a new tool, and neither side is "the best". Most clients run both.

Content Mafia, real crew

Reach for the crew when

The founder walking the real office, the team, a moment that has to feel lived-in. We shoot those plates with a crew and cut them into the film.

Content Mafia AI

Reach for AI when

Locations, scale, product hero shots and environments that would cost a week and a permit.

One team plans both so nothing repeats: usually one real session a month with the crew, unlimited twin videos in between. We tell you which on the first call, and we will say "crew" when that is the right answer.

0days brief to film
0K delivery
0formats, 16:9 and 9:16
0cut-downs included

What a typical run looks like.

Real calendar days. The line fills as you scroll.

  1. Day 0

    Brief and references

  2. Day 2

    Script and boards approved

  3. Day 6

    Render, sound, QC

  4. Day 7

    Master and cut-downs delivered

Specs and questions.

Pricing is a one-time setup plus a monthly plan sized to your volume. INR, GST extra, USD available.

Length60 to 120 seconds master, plus cutdowns
ResolutionUp to 4K, 16:9 and 9:16
ProductOne sample scanned, or existing 3D files
PresenterYour twin or a licensed AI presenter
TurnaroundAbout 7 working days
Can the film feature our office or store?+

Yes. We shoot plates on site or work from photos and match them.

Can we revise the script after seeing the boards?+

Yes, one script round and one boards round are included.

Who owns the music?+

Licensed for your use across web, social and ads. Broadcast licences on request.

Start with launch films.

Reply within one working day. Studio visits by appointment, Sector 61, Noida.